In an effort to unmask a scam presently being perpetrated online by various unscrupulous purveyors of hair treatments, Hair Genesis® intends to invest time and energy to shutting down fake hair loss product comparison websites.  Because the hair loss product consumer is in a stress-filled situation, he or she is susceptible to these kind of bad business-like tactics.  Taking advantage of the emotionally distraught consumer, more than one hair product marketer has made it their practice to publish fictitious hair loss product comparisons on various websites.  These often go under the title "Hair Loss Treatment Comparison" or Hair Growth Product Consumer Review" etc.  A cursory examination leads the site visitor to the mistaken conclusion that these comparisons are generally legitimate.  However, as we'll now explain, they aren't.